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Kroger (KR) Stock Forecast & Price Target

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$70.59 +3.32 (+4.94%)
Closing price 04/3/2025 03:59 PM Eastern
Extended Trading
$71.04 +0.45 (+0.64%)
As of 06:13 AM Eastern
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Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
6
Buy
10

Based on 18 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 2 have given a sell rating, 6 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for KR.

Consensus Price Target

$66.50
-5.80% Downside
According to the 18 analysts' twelve-month price targets for Kroger, the average price target is $66.50. The highest price target for KR is $75.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted downside of -5.80% from the current price of $70.59.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
4/4/24 to 4/4/25
1 Month Ago
3/5/24 to 3/5/25
3 Months Ago
1/5/24 to 1/4/25
1 Year Ago
4/5/23 to 4/4/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
9 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
4 Buy rating(s)
Hold
6 Hold rating(s)
7 Hold rating(s)
6 Hold rating(s)
4 Hold rating(s)
Sell
2 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$66.50$67.19$65.79$54.64
Forecasted Upside-5.80% Downside7.47% Upside7.04% Upside-4.88% Downside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy
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KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Kroger Stock vs. The Competition

TypeKrogerRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.50
2.54
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-5.80% Downside67.03% Upside25.04% Upside
News Sentiment Rating
Positive News

See Recent KR News
Positive News
Positive News
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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/3/2025Guggenheim
2 of 5 stars
John Heinbockel
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Boost TargetBuy ➝ Buy$71.00 ➝ $73.00+5.03%
4/1/2025Melius Research
0 of 5 stars
K. Short
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DowngradeHold ➝ Strong Sell
3/11/2025Evercore ISI
2 of 5 stars
Michael Montani
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Boost TargetOutperform ➝ Outperform$73.00 ➝ $74.00+10.29%
3/7/2025Citigroup
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P. Lejuez
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Boost TargetNeutral ➝ Neutral$61.00 ➝ $65.00-2.70%
3/7/2025JPMorgan Chase & Co.
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Ken Goldman
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Boost TargetOverweight ➝ Overweight$71.00 ➝ $72.00+8.70%
3/6/2025Roth Capital
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 Set Target$58.00-14.86%
3/3/2025Telsey Advisory Group
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Joseph Feldman
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Reiterated RatingOutperform ➝ Outperform$73.00 ➝ $73.00+16.41%
2/4/2025The Goldman Sachs Group
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Leah Jordan
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Reiterated RatingBuy$70.00+10.54%
1/21/2025Morgan Stanley
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Simeon Gutman
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Boost TargetEqual Weight ➝ Equal Weight$62.00 ➝ $65.00+10.21%
12/20/2024Bank of America
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 Boost TargetBuy ➝ Buy$70.00 ➝ $75.00+19.75%
12/12/2024BMO Capital Markets
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K. Bania
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Boost TargetMarket Perform ➝ Market Perform$60.00 ➝ $63.00+0.08%
12/12/2024UBS Group
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 Boost TargetNeutral ➝ Neutral$63.00 ➝ $66.00+4.85%
12/12/2024Wells Fargo & Company
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 Boost TargetOverweight ➝ Overweight$70.00 ➝ $73.00+15.43%
12/6/2024Roth Mkm
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 Boost TargetNeutral ➝ Neutral$52.00 ➝ $56.00-6.70%
12/3/2024Jefferies Financial Group
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 UpgradeHold ➝ Buy$54.00 ➝ $73.00+21.34%
10/18/2024BNP Paribas
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R. Joyce
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Initiated CoverageNeutral$56.00-0.96%
7/22/2024Argus
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C. Graja
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Boost TargetBuy ➝ Buy$70.00 ➝ $72.00+31.58%
6/21/2024Wolfe Research
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G. Badishkanian
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UpgradeStrong-Buy
12/1/2023Stephens
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 Lower TargetEqual Weight ➝ Equal Weight$52.00 ➝ $50.00+12.99%
9/22/2023HSBC
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 Initiated CoverageHold$52.00+13.81%
6/16/20233M
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 Reiterated RatingMaintains
6/16/2023Deutsche Bank Aktiengesellschaft
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 Lower Target$54.00 ➝ $50.00+9.00%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 06:30 AM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 2, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The Kroger Co. has a current stock price target consensus of approximately $66.39, indicating potential for growth based on analyst ratings.
  • The company recently announced a quarterly dividend of $0.32, which translates to an annualized dividend of $1.28, providing a yield of 1.88%. This can be attractive for income-focused investors.
  • Analysts have shown confidence in The Kroger Co., with several firms raising their price targets, including Bank of America, which increased its target to $75.00, reflecting positive sentiment about the company's future performance.
  • The payout ratio is currently at 34.88%, suggesting that The Kroger Co. is maintaining a healthy balance between returning profits to shareholders and reinvesting in the business for growth.
  • The company operates a diverse range of retail formats, including combination food and drug stores and price impact warehouses, which can help mitigate risks associated with market fluctuations.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • Insider selling has been significant, with over 223,000 shares sold recently, indicating potential lack of confidence from those within the company.
  • Despite positive analyst ratings, there is still a mix of ratings, with one analyst issuing a sell rating, which could signal caution for potential investors.
  • The stock has seen a decrease in insider ownership to 1.40%, which may suggest that insiders are less invested in the company's future performance.
  • While the dividend yield is attractive, it is relatively modest compared to other investment opportunities, which may not appeal to all investors.
  • The competitive landscape in the retail sector is intense, with many players vying for market share, which could impact The Kroger Co.'s growth potential.

KR Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $66.50, with a high forecast of $75.00 and a low forecast of $55.00.

18 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 2 sell ratings, 6 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted downside of -5.80% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 2 downgrades by analysts.

Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.50 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how KR compares to other companies.


This page (NYSE:KR) was last updated on 4/4/2025 by MarketBeat.com Staff
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